Friday, 24 March 2017
Thursday, 23 March 2017
Thursday, 9 March 2017
Evaluation Task 4 - How did you use new media technologies in the construction and research, planning and evaluation stages?
Script:
Dasha
During our pre-production stage, we used a wide variety of media technologies to research into the different themes and similar artists which helped us develop our star image for the artist. We used Youtube to research into similar media texts that gave us ideas of what we could add to our artist or to our music video. Youtube also helped us develop the artists image because we were able to explore different elements of detail that were needed in our particular genre. Most of this contributed to the beauty shots which were close ups of the artist, as well as ideas of how to shoot the dance to make it look connected to the artists performance. We also made an animatic storyboard which we shot on the Blackmagic and then transported it into Adobe Premiere in order to cut it up and post it on YouTube. By having an animatic storyboard, it helped us realize that our cuts weren’t fast enough and that during our shoot day that we will need to make sure that we get enough material for short cuts.
Eloise
During both shoot days, there were several examples of using new media technologies to help create our music video. We shot the music video on a Blackmagic Ursa Mini using a range of Zeiss lenses. We used a range of lights from PixelLine to atomic 3000 canon to help fulfil the club-like atmosphere of our concept. We then used a light board to organise the movement of the lights with the beat of the music. This meant that later, in post, our cutting was made easier and more slick; thus again making a more professional product. As well as this, we used the newest iPad to have a clapper board on our production day. This was furthered through the use of an aux cable to play the music aloud on the speakers in the studio so that our artist could sing along to the lyrics and feel excited and motivated, creating a better performance. Lastly, we used an LG flat screen TV which we attached to the camera, so that when shooting we could see the product on a larger screen to enable us to spot out any mistakes that we may have not noticed on the camera’s screen. This was important as it helped us to direct our artist and critique our work as we went along.
Ben
We edited in an entire Mac based suite. We put our rushes into a rush bin, Syncing all our footage with playback to the timecode on the editing software timeline. This was done by using the IPad in the beginning of each shot which shows a rendered video with the timecode of the project. This had the exact time to our song therefore pointing the camera at the IPad means you can then marry the timecode on the IPad and timecode on the timeline.
When finishing the project and we had done a performance rough cut and had moved onto the final edit it was the about colouring and grading.
When colouring the product on the software lumetri, our main focus was Brightness and contrast, increase contrast to brighten the black and whites. This was something we took into consideration in pre-production and production because we used beauty lighting which made it easier to sharpen our artist to give her a more polished look. We also focused on the Saturation to bring out the colours in the piece and it highlighted colours we had not already seen such as greens and purples which added another layer of texture to the product.
Haydon
When exhibiting our product, we used multiple technologies such as YouTube, Hurtwood Livestream, Facebook and Instagram. As our target audience is between 16-25, we knew that social media would be the most obvious way to reach our target audience and build up hype. YouTube is also a great way for our artist to be discovered and we believed that this level of exposure would generate a lot of interest with the youth community and those that enjoy clubbing and house music.
Saturday, 4 March 2017
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