Evaluation of Post-production

The post-production process was fairly quick for us because obviously we had to have our pick up shoot in order to add two more sets to the video. Before we had the second shoot we had edited a performance cut which made us think about the elements and shots that we were missing and that we could shoot during the pick up. The editing process was split up into two bits, we started with having half of the material with which we created a very repetitive video.

In the editing process we cut to the beat and found that it was important that we don't keep a single shot on for more than 3 seconds. This is because it would get boring for the audience and because the song is jumpy and has a club like vibe, the video needs to go along with the theme. We played around with the colouring by increasing the saturation in order to make the video look more vibrant. The colours that we enhanced were pink, black and purple.

When we transported the rest of the footage with the dancers set and mid-shots of the artist the video came together because it had a beginning, middle and end. Even though the video is performance based, as soon as we started cutting the material from the pick up shoot it brightened up the video and gave it more of a story-line due to the untold story of the dancers.


Below are a couple of screenshots from the final cut: