Promoting our artist

To help promote Løva's 'Star image' and raise awareness of her, I made social media accounts to show what she had been doing that day and to make her simultaneously present and absent, linking to Richard Dyer's theory. I also made a Yahoo account to give fans a way to contact her. She most likely wouldn't have the time to reply or even read any of them but a reply every now and then would make her fans feel connected to her.

To start, I made an instagram account where Løva can give details about her debut album and accompany this information with images taken on set, making her audience feel closer to her as they are aware of where she is and what she is doing.

I then made a twitter account for Løva so that she can tell her audience how she is feeling or what is happening in her life, again making it seem to the audience that they know her really well.

On the right you can see that I made an Instagram account for our production company 'Beezy' as we can make links between the collaboration with Løva.

Over the course of the project, I regularly posted tweets for Løva to show that she is active and to keep her audience engaged.

To help increase the believability of her accounts, I followed well established artists or artists similar to Løva to make it seem as if she knows them or has worked with them before.

Despite not being able to get Løva's accounts 'official', she did gain some followers from the general public in a matter of days which proves that audiences are constantly looking for new interesting artists so that they can claim to be their 'number 1 fan' and can feel as if they have a more personal connection to the artist than anyone else.

Taken from Haydon Downing's Blog 

Who we could sign our artist to

Below are the Companies who produce our music as a Label. We feel that our artist could drift into two different genres being Pop with artists such as Coldplay, One Direction, Adele, Pixie Lott and Hailiee Steinfield. 

It could also fit in with the dance genre because the DJ assembles with artists such as Calvin Harris and Sigma. My first choice because i feel our artist appeals to largely mainstream 16-30 year old audiences would be SYCO Music - A subsidiary company of Sony Music. Owned by Music connoisseur Simon Cowell

With Artist such as One Direction, Ella Henderson and Fifth Harmony I feel our music fits right in with there's and we are able to create a star image similar to these other artists because of the marketability of a young new female artist.

Although it may be seen as a more predictable approach my second choice would be Atlantic Records because they have proven track record of really helping to promote young artists. Ed Sheeran being a good example however a better example being Jasmine Thompson who studied in London and was discovered by Atlantic of Youtube a similar route in which we feel our artist would take making Atlantic a great choice for a label

However these extremely successful labels may not be possible so it may be more suitable to go for a label such as Domino Records because they are independent and will really nurture and help to grow the artist in the right environment and this could provide a perfect stepping stone for moving on to one of the two labels that I mentioned earlier. they also fit more into our other side of the genre going down the dance route which could provide a healthy alternative as some artists are singed to more than one label in order to help distribute their music in different areas. Such as Disclosure who have the original track.

Website for LOVA

The website went through a variety of stages when designing it. We wanted to try and find a style for our artist through the website and feel we have done this through the darker colours it keeps synergy with the album colours, however by adding the subtle pinks and whites throughout it still gives a feminine feel. We wanted a slick, polished finish which we have achieved.

Below are some of the ideas we started with for a website we looked at the Coldplay website and we liked the idea of the black background with bold colours which stand out we have tried to emulate this with our own style

Originally I looked to play around with a record disk in the background but we felt for our artist this would have been to cliché and we find our artist is simple with an edge.  text was always going to be important and something we have taken from start to finish in the production of the website is font we have found a font which stands out and looks professional.

This image below shows a progression to a more professional sophisticated look that we ended up with.

Our website is a blog type website because we liked the flow of how you don't have to continually click round the website, what you see is what you get and we feel this reflects the artist young vibe. In comparison to other websites it has everything a industry professional would need.

home page to sell their latest work

Bio to give people an understanding of the new artist

Links to buy the music

Pictures to help the audience feel more immersed linking to Dyer's star Image

Talk about people from the video who will be featuring on the tour

a tour page

and a contact page

Link to the Website: http://bigben999.wixsite.com/lovaoffical 

Written by Ben