Promoting our artist

To help promote Løva's 'Star image' and raise awareness of her, I made social media accounts to show what she had been doing that day and to make her simultaneously present and absent, linking to Richard Dyer's theory. I also made a Yahoo account to give fans a way to contact her. She most likely wouldn't have the time to reply or even read any of them but a reply every now and then would make her fans feel connected to her.

To start, I made an instagram account where Løva can give details about her debut album and accompany this information with images taken on set, making her audience feel closer to her as they are aware of where she is and what she is doing.

I then made a twitter account for Løva so that she can tell her audience how she is feeling or what is happening in her life, again making it seem to the audience that they know her really well.

On the right you can see that I made an Instagram account for our production company 'Beezy' as we can make links between the collaboration with Løva.

Over the course of the project, I regularly posted tweets for Løva to show that she is active and to keep her audience engaged.

To help increase the believability of her accounts, I followed well established artists or artists similar to Løva to make it seem as if she knows them or has worked with them before.

Despite not being able to get Løva's accounts 'official', she did gain some followers from the general public in a matter of days which proves that audiences are constantly looking for new interesting artists so that they can claim to be their 'number 1 fan' and can feel as if they have a more personal connection to the artist than anyone else.

Taken from Haydon Downing's Blog