Our Artist

In our song, we will have two artists, one being a DJ and one being the singer. The main artist will be the DJ as stereotypically it is the DJ who writes the music and then has a featuring artist on their song. However, the video will mainly be focused on the singer as opposed to the DJ because of the lyrics. The image we want for our DJ : We want our DJ to seem as though he is very experienced with what he is doing. As our set will be a 360 degree mixing desk, we need the artist to uphold the image that he is very talented. The image of the artist will be similar to Jamie XX and DJ EZ. They will uphold the image of being cool, edgy and confident. For this particular artist, their target audience will be aimed towards around 15-25. This is both because of the music as well as their image as it aims towards this particular age group. We want our singer to have quite a few elements to her. We want her to have sex appeal and seduction to fit with the intensity of the song. As well as this, we also want there to be a lot of confidence as the lyrics in the song have very dark meaning that need to be shown through the performance. This is a cross between Haliee Stenfield meets yolandi. The idea to keep her the only person in all of her lipsync helps to keep the idea that she is strong as well as having a fame element. For this particular audience it looks to the 15-25 year old male and female with the men finding her attractive while the women wish to emulate her with a Beyoncé esc feel to her fame. Lastly, we want her to have an element of darkness. This is to give the artist an edge. The target audience for this artist will probably be between the ages of 15-25 as well. This is because of the look as well as the talent.