Today we had a talk from Emily Tedrake , who is a video commissioner at Universal Music Group. They work at Polydor Records, which is a company within UMG that is based in the UK. The company has been very successful with the artists that they sign for their videos, starting with Take that and going to the Rolling Stones, Florence and the Machine.. etc. Emily herself has commissioned 14 music videos so far.
Emily Tedrake's job consists of having an artist come to her with a request for a music video, she hears out the track and potentially the concept that they want. After this, she sends out a brief to the directors that she would think would suite the artist and then puts them together.
Below are a couple of points that Emily spoke to us about:
- When the artist knows what they want to do with the video, it makes her job a lot simpler, as this means that she will only have to adapt the idea and possibly make a few changes to it.
- In Polydor Records, their usual budget is from 5K to 200K.
- They would shoot the music video from one to two days usually, however the whole process until the video is ready to publish on either youtube or vimeo would be 1-2 months.
- Emily and would have to cooperate with the artist or their manager in order to get a sense of the type of video and what elements they want and only after that they need to produce a treatment. A treatment consists of an overall concept of the video and images that relate to what they want the video to look like.
Here are some videos that she comissioned :
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